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Digital technology, especially smart devices, have transformed many aspects of our society, including how people meet each other and establish relationships – romantic or otherwise. Attitudes towards dating apps and services have grown progressively more positive in recent years. Testament to this fact, when Pew Research Centre first questioned Americans about online dating in 2005, just 44% said the activity is a good way to meet people, and the majority thought it was a poor replacement for striking up relationships in the ‘real’ world.

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But the way we communicate, meet and express our love has changed dramatically since then, and when Pew Research Centre repeated the study ten years later, the number that considered online dating to be a good way of meeting people had grown to 59%. How we conduct our relationships is changing, and it’s clear that technology has a key part to play in this change. People are now not only turning to their devices to work, shop, and play, but to manage their personal lives and relationships too. Online dating is becoming more popular. But with concerns rife following incidents such as the infamous Ashley Madison breach, and with the process inherently requiring users to share personal information, it’s important to consider the potential dangers involved. Are online daters giving away too much about themselves? Are they, through online dating, exposing themselves and their devices to malicious people – or indeed malware – all too easily? To understand the topic better and to help users protect themselves when they are dating online, Kaspersky Lab has undertaken a study into people’s online dating habits. The following report summarises our findings. Methodology. An online survey conducted by research firm B2B International and Kaspersky Lab in August 2017 assessed the attitudes of 21,081 users aged over 16 years old from 32 countries. This report outlines the responses of 6,458 online dating users from 30 of the countries surveyed (answers from respondents in China and the UAE have been excluded) regarding their online activity, including the types of devices they use, the kind of information they share, and any concerns they might have about online dating apps and services. Data was weighted to be globally representative and consistent, split equally between men and women, and not all the results from the study have been included in this report. To request further data please contact Kaspersky Lab at [email protected]. Look around. Someone near you is dating online. Online dating provides users with the ideal place to meet people that have similar likes, dislikes and character traits to them. It improves the chances of a user actually liking the person they’re going to meet on a date (because they can search for people that meet certain criteria), and, if you believe the online dating services themselves, an increasing number of people are also now finding lasting and meaningful relationships online. Considering all of this, perhaps it’s no surprise our study found that as many as 32% of Internet users are dating online. So, if one-in-three people out there are doing it, who is the typical online dater? Although such a large number of people are dating online, our study has found that if you decide to take part, you are most likely to be in the company of users that meet the following criteria. People that date online are most likely to be: 33.8 years old on average Working full-time (63%) Slightly more likely to be male than female (39% of men date online vs 25% of women) Device-savvy – they have around 5 mobile devices compared to the usual 3 per household They are most likely to work as medium-level managers (20%) or be highly qualified specialists such as scientific workers, teachers and engineers (19%) Many people that are on the online dating scene are young, as the 33.8 average age suggests, with 43% of 25-34 year olds using online dating services. This tech-savvy age group is likely embracing online dating as a way to meet interesting new people while balancing busy professional lives. Meanwhile, people that class themselves as the head of a company or business owners make up a surprisingly large one-in-ten (11%) of the online dating population. Interestingly, we also found that 31% of people that are married or living with a partner are using online dating. Online daters are most likely to visit dating apps and services from Windows PCs and Android smartphones than any other type of device. And, 51% of online daters admit to using a device that they use for work to carry out their online dating activities, despite the fact that they may be putting confidential corporate data at risk by doing so. A pocket-sized relationship? So why are these people going online to start up relationships with others? Certainly, online dating provides all the convenience of making it quick and easy to meet people. Plus, it’s an activity that’s available across multiple devices, at all times of day and night. Our study asked people why they turn to online dating and while half (48%) said they mostly use online dating for fun, other reasons were also evident, with some saying they are looking for more meaningful relationships, and around one-in-ten simply looking for sex (13%). These findings suggest that there is still a degree of cynicism around the success of online dating, with people being twice as likely to look for ‘fun’ online, than love (a partner).